How Verasity is Using Zealy to Enhance Their Marketing Efforts

Welcome to the Zealy Blog! Today we have an exciting interview with Bermese, the Junior Marketing Manager at Verasity.

We will be discussing their Quest strategy, and how they use Zealy to improve their marketing efforts. Let's dive in!

Can you tell us about your Project?

Verasity is an open-ledger ecosystem designed to combat advertising fraud and provide open access to infrastructure for publishers and advertisers.

It utilizes a mix of artificial intelligence, machine learning, and cutting-edge blockchain technologies to build the most powerful advertising ecosystem in the world. This is accomplished through VeraViews, which rewards users for watching video content, and a payments platform called VeraWallet, which includes the VeraCard and VeraPay. Verasity's patented Rewarded Video module enhances the attention economy.

Established in 2017, we are now generating revenue and live with customers.

Our next major milestone is the introduction of the VeraCard, our first foray into payment solutions and an extension to the VeraWallet staking ecosystem.

Tell us about your role

I'm Bermese, the Junior Marketing Manager at Verasity. My responsibilities include overseeing content creation, managing KOLs, and ensuring our online presence is top-notch.

Interestingly, I started my journey at Verasity as a chat moderator on our Discord server. The team eventually recognized my potential and brought me on board full-time to help with marketing.

Why do you like using Zealy?

Zealy helps us improve our marketing efforts by leveraging our community to spread the word about our ecosystem. Plus, we can incentivize them with rewards, creating a win-win situation.

For example, we have many engaging Quests, where we ask our community to create explainer videos and infographics about our ecosystem.

The response has been amazing, with many awesome submissions.

What’s your Quest strategy like - and your absolute favourite Quest?

Our Quest strategy aims to promote our ecosystem and attract more folks to our community channels.

But we're not all business! We also mix in some fun stuff, like ecosystem trivia and "Where's Elliot Hill" (similar to "Where's Waldo") featuring our CMO.

Our community enjoys games and quizzes, so we plan to offer more of them in the future.

My favourite Quest is definitely the "Create a Video" one. Our community has submitted some seriously impressive entries, and it's been a great way for us to discover some creative talent that we may want to hire in the future.

What Rewards do you currently offer your community?

We are still in the early stages of our Zealy journey. In fact, we are just wrapping up our very first sprint.

We had a prize pool of $1,000 in VRA, and our community was highly motivated!

We've noticed many people requesting Verasity merchandise such as hoodies and t-shirts. We're planning to use these items as rewards for our Zealy Verasians program soon.

Why is your community the best?

Passion is what defines our community. The Verasity community is fully committed to our goals, and they provide us with invaluable support and inspiration to grow the Verasity brand.

What trends do you see in Web3? What are your predictions for what’s coming up next?

I have a feeling that Web3 social media is going to explode in popularity before we know it.

People are becoming increasingly frustrated with traditional Web2 methods, such as endless emails and passwords, lack of control over their data, and more.

The situation is changing, and I'm eager to see what happens next.

What other Web3 projects are you also super excited about right now?

Off the top of my head, I'd have to say my favourite is Alphaday. They've created this amazing customizable dashboard for Web3 that pulls everything into one place, so you don't have to go hunting around on a bunch of different sites. It's a game-changer for optimizing your workflow.

We're very pleased that we have our own dashboard on Alphaday, too - it's the perfect way for our community (whether they're newbies or veterans) to keep tabs on everything that's happening in our corner of the Web3-sphere.

You can check more here: https://app.alphaday.com/b/verasity

Anything else you want to tell the world?

I want to give a huge shout-out to the Verasity community. We couldn't do what we do without their support.

We've got some seriously exciting stuff in the works for the upcoming sprints, and we can't wait to share it all with you!

Thanks for sitting with us today, Bermese! Where else can people find your project on social and Zealy?

Thanks for having me guys! If you want the full Zealy experience, be sure to check out our community on Discord and our Questboard on Zealy!