Enabling Wider Market Participation in DeFi: A Conversation with Hannah Wartooth, Marketing Lead of Swivel Finance

Get ready to kick back and relax because, today in the Zealy blog, we chat with Hannah Wartooth, the Marketing Lead for Swivel Finance and she will share some insights about Swivel's mission, her role as a project lead and her experience using Zealy!

Tell us about your Project

Concerns surrounding protocols like Compound and Aave have become acceptable for all but the most risk-averse market participants. However, the volatility of DeFi rates still precludes many from effective portfolio/risk management, and others from market participation entirely.  

Swivel enables this wider market participation by providing the capital-efficient infrastructure and professional trading interface necessary for tokenized cash flows.

Tell us about yourself as CM/Project Lead

I'm the marketing lead for Swivel! I am in charge of narrative building, growth, go-to-market strategy, and project management for all things marketing. I love working in Web3 because it is so experimental.

When there is no set playbook for what succeeds, the industry becomes a true meritocracy for ideas.

Why do you like using Zealy?

Zealy makes it simple to track on and off-chain activity without heavy lifts from my team.

I like that it automatically incentivizes our users with gamified currency (XP) and allows us to assign prizes and benefits at our own discretion and budgetary allowance.

What’s your Quest strategy like - and your absolute favourite Quest?

I first started with a list of everything I would want an "ideal" ambassador to do in one month. From following our protocol to reading and understanding our docs, creating content, to even adding liquidity to our dApp.

I built a journey for a bullish and educated user and then used a points system based on the amount of time it would take to accomplish each task. From there, I converted that to XP (simply multiplied by 100) and created a prize for each level of engagement I wanted.

What Rewards do you currently offer your community?

Our Users will be rewarded for learning our product with a unique incentive structure: Powered by NFTs, our top contributors gain access to long exposure on ETH via positions held on Swivel. By completing short and simple onboarding activities for Swivel, they learn our product through educational tasks, while earning NFTs verifiably backed by ETH with simple daily Quests.

The User can then hold to expiry to capture the full upside on their Ethereum position or sell the NFT on the secondary market for immediate access to liquidity. More liquidity stays in our ecosystem and we can even buy back incentives people dump on the secondary market.

What trends are you seeing in Web3? What are your predictions for what’s coming up next? 

Regulation! I see more emphasis being placed on consumer protections and education, similar to what we have seen in Traditional Finance.

One of the best parts about DeFi is making financial tools fair and equitable-but the knowledge remains concentrated to people with certain backgrounds.

I think Zealy is awesome for not only attracting new users but proving that they understood the risks, and how to profit from the products themselves.

What other Web3 projects are you also super excited about right now?

I think the Cosmos Ecosystem will be very large and bring in a lot of fresh capital, and I'm excited to see a new era of DeFi where regulation becomes embraced and thoughtfully executed to protect users.

Anything else you want to tell the world?

Stay bullish on crypto!!! Always.

Thanks for the insights, Hannah! Where else can people find your project on social and Zealy?

Thanks, guys! Here's our Twitter and our community on Zealy!