Lifting Get Heavy Simulator to New Heights on Roblox

Here’s how Get Heavy Simulator, a Roblox game with over 5 million visits, managed to gain +2'200 new players in just 2 weeks without spending any money.

Overcoming Obstacles: cutting costs, not quality

In Roblox's competitive world, it's getting tough for small/medium game developers to grow without spending a lot on ads. 'Get Heavy Simulator', despite hitting over 5 million visits, needed to keep growing and keep players coming back. Djano, the game's creator, found that even with the game's success, keeping players interested was very challenging. He needed a solution that would boost his game's stats and, most importantly, player retention, all of this without breaking the bank. Let’s see how he made this happen with Zealy 👇

Zealy to the Rescue!

Our goal was to boost visibility and attract new players to 'Get Heavy Simulator' while enhancing the game's existing player engagement and retention.

At Zealy, the gaming community is at the heart of campaigns

We help drive real business results through meaningful fan engagement and actionable insights for game developers.

Zealy is a platform for communities to not only engage with users but also interact with other communities. For Roblox game developers, this is invaluable. Zealy enables games to be discovered by curious gamers while strengthening their communities with entertaining content. Through questboards and gamified sprints, we reward user discovery and interaction with the game's universe.

Crafting the Strategy

Together, we designed a questboard that seamlessly blended with the game's theme. Our quests were aimed at deepening players' game experience, ensuring they returned for more, thereby boosting the game's overall metrics significantly.

Quest Highlights

Some of the quests we designed for contributors were:

• To boost interactions within the community across various platforms (Twitter, Discord, YouTube), players were motivated to follow, like, join, and share the game's social media accounts.
• Enhancing 'Get Heavy Simulator's visibility on Roblox by incentivizing to engage with the game by liking, following, and adding it to their favorites.
• To drive retention, players were motivated to make in-game quests focused on improving their level in the game and rewarded for their time spent.

The questboard is more than just a tool, it's an extension of 'Get Heavy Simulator', designed to captivate users and immerse them in an adventure that echoes the spirit of the game. Through quests that celebrate the game's essence, we aim to foster strong engagement and lasting retention within our platform.

Spotlight their launch on Twitter

We announced Get Heavy Simulator’s Questboard on X and showcased it to our 170,000 followers. This move reached an audience 16 times the size of the game's Twitter following and helped him gain some virality initially.

Setting up rewards for the best participants

To create FOMO around the questboard, we set up a 2 week Sprint. Community members who joined the questboard were tasked to complete as many quests as possible and earn XP in return. The top 8 participants with the most XP all received 1’000 ROBUX, and 1'000 Robux for 2 random contributors. It’s a win-win process where Roblox developers and players are incentivized to join Zealy!

What are the outcomes of the Questboard?

1) Enhanced Awareness and Engagement

The Get Heavy Simulator Questboard saw significant participation, with over 2'200 community members joining within just two weeks. 31% of these members engaged actively, outperforming any social media engagement rate.

Participants completed at least 3 quests on average, resulting in 3 different touchpoints with the game.

2) Roblox game metrics surge

• Likes on Roblox: The game received 1900 new likes 👍
• Favorites: 1'900 contributors added the game to their "favorites" 🌟
• Visits: a total of 18'500 new visits to Get Heavy Simulator 📈

Was it a success?

Through our engaging and interactive platform, we drove concrete growth for Get Heavy Simulator's most important metric (Retention). Personalized gamification for communities at mass scale is the secret behind stickiness and driving meaningful engagement.

If you’re a Roblox dev launching your latest game or want to boost an already existing one, then Zealy is the perfect platform to grow your community, keep them hooked, and lead to instant player growth. 🚀

To try Zealy for your project, get started by clicking here