One week, 10K new members: Zealy's partnership quest!
Kyoto Blockchain and Qorpo World, two well-known communities on Zealy, recently decided to collaborate using our new partnership quest to create a partnership portal between their communities and growing by a total of 10,000 community members in less than a week!
Background
Kyoto Blockchain and Qorpo World, two well-known communities on Zealy, recently decided to collaborate using our new partnership quest to create a partnership portal between their communities and growing by a total of 10,000 community members in less than a week!
They used the Partnership quest provided by Zealy that automatically checks if someone is a member of another Zealy community, thus spending no time in reviews while growing their communities on auto-pilot. This approach aimed to unify two very different communities: Qorpo World, which caters mostly to a gaming audience, and Kyoto Blockchain, known for its blockchain expertise. The partnership was a resounding success, bringing together the diverse groups seamlessly.
Implementation
How to configure the partnership task
You can now configure the Partnership tasks in your community by following a 3-step process:
- Create a new quest and click on 'Add task'.
- Choose 'Partnership'.
- Fill in the URL of the partner community.
For more detailed documentation please refer to the Partnership task documentation.
How to coordinate and publish the quest
When setting up a partnership quest, it's essential to maintain fairness. Both communities should agree beforehand on the rewards, duration, and other key details to prevent misunderstandings. Consideration of the community size and focus area is crucial to ensure balanced participation and interest. In more detail:
Quest rewards
In this case, both communities agreed to offer an equal reward of 150 XP for joining the other's community, promoting fairness. It's important to consider how this reward compares to those of other quests within each community to maintain balance.
Duration
It's crucial to agree on the duration of the quest in advance to avoid misunderstandings which can lead to mistrust between the partnering communities. In this example, both communities decided to run their partnership quests for 2 weeks.
Difference in Community Size
Choosing a partner involves considering the size of each community. A large disparity, such as a community with 100 daily active users partnering with one that has 5,000, can lead to uneven quest participation and thus uneven results.
Vertical
While communities often look for partners within the same or similar verticals, diverse partnerships can also be fruitful. The collaboration between a gaming-focused community and a blockchain platform demonstrates that differing philosophies can still lead to a mutual interest in each other's activities.
Results
The partnership between Kyoto Blockchain and Qorpo World exceeded expectations, demonstrating the power of strategic collaboration through the Partnership quest. Within just a week, an astonishing total of 10,000 members transferred between the two communities, highlighting the seamless integration and user-friendly nature of the partnership quest. This initiative not only brought together two distinct groups—gamers from Qorpo World and blockchain enthusiasts from Kyoto Blockchain—but also showcased the potential for diverse communities to engage and grow together. The success of this partnership underlines the effectiveness of this type of quest in fostering community expansion and cross-pollination without the need for manual review processes, setting a benchmark for future collaborations.
Conclusion
This case study illustrates the effectiveness of leveraging auto-validated quests to facilitate community expansion and underscores the importance of strategic partnerships. It serves as a blueprint for other communities seeking to enhance their reach and impact through collaborative efforts.
What are you waiting for? Start reaching out to Zealy communities to grow your community like never before!
