How TokenForge Activated Authentic RWA Market Narratives Without Upfront Influencer Spend
TokenForge ditched traditional influencer deals and their $10K+ price tags. Instead, they chose Zealy's performance-based campaigns with 10x ROI. Generating dozens of posts about RWA tokenization, paying only for content that met real engagement benchmarks.
TokenForge is one of Europe’s leading real-world asset (RWA) tokenization providers, operating at the intersection of regulated securities and on-chain finance. As part of its broader narrative positioning around $TKFG and the future of compliant tokenized assets, TokenForge needed to spark informed discussion on X.
The objective was to surface thoughtful content that explains why regulated tokenization matters, how TokenForge is positioned structurally within this market, and why $TKFG is distinct. However, the team wanted to avoid the familiar inefficiencies of traditional influencer campaigns:
- High upfront fees with uncertain engagement outcomes
- Inflated follower counts masking weak reach
- Repetitive, low-effort promo posts
- Heavy manual effort coordinating creators and payments
Instead of paying for promised exposure, TokenForge used Zealy’s performance-based campaign system.
Challenge
TokenForge needed to communicate several core RWA value propositions:
- First regulated crypto security under Germany’s eWpG (2021)
- Tokenization infrastructure operating across 5 EU countries
- Over 40 live tokenization platforms
- MiCAR-aligned token sale framework
- €2.5M+ in revenue from real enterprise clients
- Selection for the EU Blockchain Sandbox
Traditional KOL arrangements were unlikely to produce this outcome consistently, especially at a test budget scale.
Approach
The campaign framework focused on rewarding only high-quality, original content that demonstrated clear narrative understanding.
Creator Requirements
- Minimum 1,000 followers
- Post must achieve ≥ 750 impressions and ≥ 30 likes
- Must tag @tokenforge and @base and use #TKFG #RWA #Tokenization
- Submissions reviewed for originality and relevance using AI tools + human verification - low-effort or AI-generated content rejected
Reward Structure
- $10 USDC per approved post
- Total budget: $250
- Rewards issued only after performance criteria were met
All submissions, verifications, approvals, and payments were handled via Zealy — removing the need for negotiation, manual tracking, or external payment workflows.TokenForge is one of Europe’s leading real-world asset (RWA) tokenization providers, operating at the intersection of regulated securities and on-chain finance. As part of its broader narrative positioning around $TKFG and the future of compliant tokenized assets, TokenForge needed to spark informed discussion on X.
The objective was to surface thoughtful content that explains why regulated tokenization matters, how TokenForge is positioned structurally within this market, and why $TKFG is distinct. However, the team wanted to avoid the familiar inefficiencies of traditional influencer campaigns:
- High upfront fees with uncertain engagement outcomes
- Inflated follower counts masking weak reach
- Repetitive, low-effort promo posts
- Heavy manual effort coordinating creators and payments
Instead of paying for promised exposure, TokenForge used Zealy’s performance-based campaign system.
Results
| Metric | Outcome |
|---|---|
| Approved high-quality posts | 25 |
| Total spend | $250 |
| Average cost per approved creator | $10 |
| Coordination overhead | Minimal |
| Estimated equivalent cost via traditional KOL deals | $8,000 – $12,000 |
TokenForge paid only for content that met validated engagement benchmarks and communicated the RWA narrative effectively. This ensured that spend aligned directly with measurable outcomes.
Examples of Published Content
These creators demonstrated clarity in explaining the role of regulated tokenization and TokenForge’s position within it:
Tokenization is no longer a buzzword, it’s becoming the backbone of modern finance. And $TKFG by @tokenforge is quietly leading the charge in Europe. Here’s why it deserves your attention
— 𝐁𝐢𝐠𝐠𝐫𝐞𝐚𝐭 🪐 (@Big_great05) October 28, 2025
TKFG #RWA #Tokenization @base
Let’s talk real-world traction:
Tokenforge has been… pic.twitter.com/zjDng1EeuW
Everything you need to know about Tokenforge.
— Ben💎🎖️ (@Darmian_nb) October 27, 2025
Tokenforge is a European infrastructure with over 40+ love tokenization platforms across 5 EU countries that helps issuers scale faster with full regulatory alignment.
Tokenforge is the first regulated crypto security in Germany… pic.twitter.com/w2jprloeOa
Everyone talks about “tokenizing real-world assets,” but few are actually doing it.
— Dakode (@Dakode212) October 28, 2025
Meet @tokenforge on @base; quietly building Europe’s regulated backbone for RWA tokenization.
What makes Token Forge Different?
1️⃣ First regulated crypto security in Germany under eWpG (2021).… pic.twitter.com/IPVruWqqpk
The posts consistently highlighted:
- Compliance under German and EU regulatory frameworks
- Proven enterprise deployment rather than theoretical pilots
- The broader thesis: RWAs move value on-chain when infrastructure is regulated, not speculative
This alignment occurred without scripted messaging — creators selected the angles that resonated most with them.
Conclusion
Traditional influencer marketing is structurally misaligned: teams pay before results, and content quality is rarely guaranteed. By shifting to a performance-based model, TokenForge ensured that:
- Incentives were aligned between the project and creators
- Only meaningful content received compensation
- Messaging remained authentic, varied, and intellectually grounded
- The campaign scaled without added operational burden
The outcome was a concentrated volume of credible RWA analysis at a fraction of the cost of standard KOL engagement.