From Zero to $3.4M: how RIZE crushed its MEXC listing goals in 20 Days

Context and Objectives

RIZE was recently listed on MEXC, one of the leading centralized exchanges. For any new listing, trading volume and liquidity are critical to strengthen the pair’s market health and visibility.

The primary objective of this campaign was clear:

• Increase trading volume by at least $100K daily
• Deepen the order book with both limit orders and make the listing alive with fresh volume.

RIZE set a KPI of $100K in daily trading volume, backed by a $250 USDC daily reward pool.

Strategy and Implementation

The campaign was structured as a daily trading competition hosted on Zealy, fully automated through an integration with the MEXC. (read partnership announcement).

Key elements of the setup:

• Leaderboard: Traders ranked by their verified daily trading volume
• Reward pool: $250 USDC per day, distributed proportionally
• Automation: Leaderboard updated in real-time via MEXC API
• Fair play: Volume caps enforced per hour and per user to limit abuse

There were no additional social quests attached to this campaign. The focus was entirely on volume generation.

Execution

The campaign launched soon after the RIZE listing on MEXC to capitalize on the initial momentum. Zealy handled all reward distribution directly via the Rewards Hub, enabling participants to withdraw their earnings daily.

Every day:

1. Traders competed on the RIZE/USDT pair
2. The leaderboard updated automatically
3. Rewards were calculated and distributed in USDC

Results

The results significantly outperformed initial expectations:

• 3.4M USD total trading volume in just 20 days
• 170K USD average daily trading volume (well above the 100K KPI)
• 300+ unique traders participated
• Order books strengthened with consistent use of both limit and market orders

Why It Worked

Several factors made this campaign a success:

• Timing: Launching immediately after listing ensured high relevance and energy
• Simplicity: Clear rule set: trade RIZE/USDT, earn rewards, grow volume
• Community recognition: Zealy’s contributor base was already familiar with RIZE from a prior social campaign, making them eager to join

Key Learnings

• Focus drives results. By keeping the campaign purely trading-focused, RIZE exceeded its KPIs without noise or dilution.
• Timing is everything. Aligning competitions with major milestones like exchange listings maximizes impact.
• Combine for greater value. Adding a Quest Sprint alongside a trading comp can multiply results, delivering both volume and social visibility.

Conclusion

In only 20 days, $RIZE achieved over 3.4M USD in trading volume on MEXC through a streamlined daily trading competition on Zealy. With 300+ active traders and order books reinforced, the campaign demonstrates how Zealy can be used as a reliable infrastructure to deliver real exchange impact.