Module 4: How to Build Your Ambassadors Squad

In this module, we'll go over some tips and tricks to help you get started and cover everything you need to build or boost your team.

What you’ll learn: By the end of this article, you'll be a pro at building an ambassador squad! You’ll know how to define objectives and goals, create a reward system, provide training and make a great space for everyone.

Buckle up, get comfortable, and let's get started on building your very own ambassador squad!

Are you ready to build an ambassador program for your project but not sure how? Keep reading 👇 we’ve compiled some tips to remember while getting started!

Identify and Recruit Ambassadors

To build a killer ambassador program, you want to find people who are really into your project and what it stands for. Look for folks who have expertise in areas that are relevant to your project and who connect with your target audience.

Here are some tips for getting the right ambassadors:

1. Develop a clear understanding of your project's values and goals, and look for ambassadors who share those values and goals.
2. Consider the audience you are trying to reach, and look for ambassadors who have a strong connection with that audience.
3. Look for ambassadors with expertise in relevant areas of your project, such as marketing, social media, or community building.

Keep in mind the right ambassadors can be a powerful asset for your project, so it's worth taking the time to find the right fit.

Defining Objectives and Goals

Think about the goal of your ambassador program. Are you looking to get more people to know about your project, get more users, or just get more people involved in your socials? Defining what you want will help you create a program that fits your goals.

Here are some common goals you can achieve with your ambassador squad:

• Increase brand awareness: Ambassadors can help spread the word about your project to their networks, increasing your brand's reach and visibility.
• Drive user adoption: Ambassadors can encourage others to try your product or service, increasing the number of users and customers.
• Build brand loyalty: Ambassadors can help create a loyal community around your brand, fostering a sense of belonging and connection among your audience.
• Generate user-generated content: Ambassadors can create content about your project, such as blog posts or social media posts, which can help increase engagement and build trust with your audience.
• Provide customer support: Ambassadors can help answer questions and provide guidance to other users, reducing the workload of your customer support team and improving the user experience.
• Referral marketing: Ambassadors can refer new users or customers to your platform, driving user adoption and increasing awareness about your project.

Remember, these goals/objectives may vary depending on your specific project and audience. Customize your ambassador program to fit your unique needs and goals.

Provide training and support

Help your ambassadors feel confident promoting your project by providing them with training and support. A little guidance goes a long way!

To train your ambassadors, you can:

• Guide how to communicate your project's goals and values. Make sure that you have established clear guidelines for your brand's voice and tone, such as a brand book or style guide, to guide ambassadors on how to communicate effectively on behalf of your project.
• Make sure all your project’s features and benefits are crystal clear.
• Offer training on how to use the project's product or service and how to troubleshoot common issues.
• Provide resources such as marketing materials.

Now that you know the basics, let's build a work structure based on your goals. Let's review a great example with Oasis Network.

How Oasis is Boosting Engagement, Acquisition, and Retention with Zealy

Seeking success comes with a clear set of metrics to achieve. And we believe your ambassador squad can take your project to the next level!

Here's how Oasis is leveraging Zealy for their ambassador's journey to deliver:

• Engagement: Oasis Users completed 4094 Quests last month and on average 25.6 Quests per month
• Acquisition: DAU increased by 41% over a 3-month period through
• Retention: Average user retention was 84% after one  month

All of the above combined have an impact on Oasis so that:

Zealy helped 10X Oasis protocol’s revenues: Oasis on-chain revenues increased 10 times over within the 3 weeks that followed Zealy’s onboarding.

Zealy helped Oasis discover their power users: Oasis’ top 10 Quest contributors achieved more than 200 Quests each since their onboarding.

Zealy helps administrators quickly reward their users so you can:

• Automate rewards through experience points, creating free incentives to remain active in the community.
• Allow administrators to send rewards in batches, enabling engagement at scale.

The Oasis x Zealy Method: Step by Step

Enable an Onboarding Process

Once an ambassador has been selected, you can create a Quest sequence to introduce them to your project.

Implement Engaging Activities

Keep your team motivated, inspired, and active! Oasis uses different channels and activities to amplify its reach and engagement.

Here's how they do it:

Writing content and sharing articles: Writing valuable information and insights helps by giving your target audience an attractive look into your project.

Key Channels for Growth: Identifying the channels where your community is most active and exploring new ones is crucial for increasing your project's reach and spreading the word.

Creative Content Creation: This is the moment for ambassadors to shine! They can support your online presence with infographics, tweets, videos, and anything else your brand requires. This is an opportunity for ambassadors to showcase your project and their own creativity.

Knowledge Quiz: We advise you to always motivate your community to learn. This provides community members with a fun and interactive way to engage with the project while also demonstrating their understanding of the product.

Ambassadors are awesome, so make sure to reward them for their hard work! Incentives can be a great way to show your appreciation. Here are some popular rewards along with some creative ones towards the end!

Add rewards to your Quests on Zealy

Here's an automatic tool to automatically reward your community. You can give XP and Discord roles, or add your favourite tokens.

Other incentives

NFTs: Non-fungible tokens (NFTs) are unique digital assets that can be used to reward ambassadors for their efforts. For example, you could create a special edition NFT only available to ambassadors meeting certain criteria.

Discounts and perks: You can offer ambassadors discounts on your product or service, early access to new features or products, or other exclusive perks.

Swag: You can also offer branded swag, such as t-shirts, hats, or stickers, to ambassadors to thank them for their efforts and help them promote your brand.

Community recognition: Finally, you can recognize ambassadors publicly on your website, social media channels, or other platforms as a way to show your appreciation and build community support for your brand.

Custom avatars: Offer ambassadors the opportunity to create a custom avatar or digital identity that they can use on your platform or in other Web3 communities.

Access to exclusive events: Host Web3 events, such as hackathons, workshops, or meetups, and offer ambassadors exclusive access or discounts on tickets.

Partnerships: Work with other Web3 projects or platforms to offer joint rewards or partnerships with ambassadors who promote both brands.

Co-creation opportunities: Invite ambassadors to co-create content or products with you, such as collaborating on a new NFT or creating a joint marketing campaign.

Mentorship or learning opportunities: Offer ambassadors mentorship or learning opportunities from industry experts or thought leaders in Web3.

At Zealy, we believe that creativity and innovation are the keys to success. We encourage you to be open to any ideas or suggestions your team may have. You never know what you can achieve until you try!

SUMMARY

Congratulations! You have completed Module 5: How to Build Your Ambassador Squad 💪

Let's review what you learned:

• Tips for Identifying and recruiting ambassadors
• Defining objectives and goals for your Ambassador program
• Developing a work structure with Zealy for your ambassadors
• Providing training and support for your ambassadors
• Common activities for ambassadors and why are they important
• Rewarding and incentivizing ambassadors with tokens, NFTs, discounts and perks, swag, community recognition, custom avatars, access to exclusive events, partnerships, governance rights, co-creation opportunities, and mentorship or learning opportunities

So, do you want to keep learning? Have a look at the full course here and join the conversation on Discord to start building your network in the Web3 space today!‌