$9.8K → $9.5M: How $WALLET Generated 970X Trading Volume on MEXC in 28 Days
$WALLET spent $9,800 and generated $9.5M in MEXC trading volume - a 970X return in 28 days. No gimmicks, just automated rewards that attracted ~200 daily traders. The most efficient CEX campaign ever: $1 spent per $970 traded.
Context & Objectives
$WALLET was listed on MEXC and needed to boost trading activity on the pair to strengthen liquidity and on-exchange visibility.
The targets were straightforward:
- Reach ~4.8M USD in total trading volume within 28 days
- Increase daily trading activity (number of active traders on the pair)
- Ensure volume is healthy
To support this, $WALLET allocated a $9,800 USDT reward pool for a 28-day trading competition hosted and managed by Zealy.
Campaign Structure
A daily trading competition hosted on Zealy.
- Leaderboard updated automatically based on verified MEXC volume
- Rewards distributed daily in proportion to each trader’s share of total volume
- No social tasks, no farming: focus was purely on trading
Mechanism was intentionally simple:
trade → check leaderboard → claim rewards → repeat
Reward-to-Volume Efficiency:
$9.8K rewards → $9.5M volume
≈ $1 reward for every ~$970 traded
This ratio is highly efficient in the context of CEX growth campaigns and the best rate available compared to competitor platforms.
Data & Impact
| Metric | Value |
|---|---|
| Duration | 28 days |
| Daily Active Traders | ~200 |
| Total Volume Generated | $9,500,000 |
| Target Volume | $4,800,000 |
| Performance vs Target | +99% |
| Total Rewards Distributed | $9,800 USDT |
| Reward → Volume Efficiency | 0.103% (≈ $1 → ~$970 volume) |
| Cost per Daily Active Trader | ~$1.75/day |
Impact on the MEXC Listing
- Sustained daily volume rather than one-day spikes
- Improved order book depth and trade frequency
- Maintained visibility across MEXC pair rankings during the campaign
This created a healthier and more stable market structure around the pair.
Summary
The $WALLET trading competition delivered:
- $9.5M total volume in 28 days (99% over the target)
- ~200 daily active traders
- With only $9.8K in rewards, deployed efficiently (970X return)
A straightforward, well-timed, automated campaign produced real market impact without unnecessary complexity.