Unlocking the power of community: Margo Cunego's journey to skyrocketing with Zealy

Background

Margo Cunego is an infopreneur and mentor who helps women start and grow their online businesses. She founded the Boost ton Biz program, which has supported over 900 women. She inspires her mentees through valuable online content and a supportive network, making her a key figure in empowering female entrepreneurs.

Goals

Margo aimed to:

1. Create a community to increase sales: Margo aimed to build a strong, engaged community as a platform to sell more of her training programs and services.
2. Grow her online audience: She sought to expand her reach online, attracting more women interested in starting and growing their own online businesses.
3. Engage her audience: Margo aimed to foster active participation and engagement within her community, ensuring members felt supported and motivated.
4. Build a moat against competition: By cultivating a unique and supportive community, Margo aimed to differentiate her offerings from competitors, creating a 'moat' or protective barrier around her business.

Approach

The Boost ton Biz Challenge was meticulously designed with the following features:

• Missions and levels: Participants could complete various tasks through Zealy, gaining points and leveling up, simulating real-life business scenarios.

• Social quests: Margo created special tasks that encouraged people to support her on social media. This helped her become more popular, reach more people, and go viral.

• Community support: Utilizing Discord, a platform for real-time communication, to facilitate interaction and support among participants.
• Live events: Hosting live sessions to energize and motivate participants, providing them with guidance and encouragement.
• Rewards and incentives: Offering attractive prizes to stimulate competition and participation, including business resources and tech gadgets.

Results

The outcomes of the Biz Challenge were impressive, in less than a week, and before the official start:

1. Signing up and joining in: 7700 people signed up. 4500 of them were active on Discord, a place where they chat and help each other. They finished more than 10,000 tasks in just 7 days before the challenge even officially began.

2. Getting everyone involved: The activities before the challenge officially started really got everyone excited and talking. It was even better than what Margo hoped for.

If you’re looking to create a dynamic and meaningful experience to drive your audience forward, then Zealy is the perfect platform to do that.

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