Module 1: Basic Things You Should Know About Being a Web3 Community Manager

By Brenda C.

As a Community Manager in the space, there are many things you need to do to keep your community 💪 strong. In this module, we explain the most common practices to be successful as a Web3 CM.

What you’ll learn: By reading this module, you'll have the basic knowledge of what it takes to be a successful Web3 Community Manager.

Building community

Building a community in a Web3 project is like creating a cosy living room where people can hang out with friends, share their passions and interests, and feel like they belong to something great.

Community management is about providing a warm and welcoming environment where everyone feels included, valued, and challenged.

How to do it?

To achieve this, community managers must engage with users and build relationships by actively listening to feedback and addressing concerns.

Create opportunities for user engagement, such as hosting events, creating educational content or offering rewards programs.

Customer support

Imagine you are hosting a dinner party, and your guests are curious about the menu. You want to answer any questions they might have, so you take the time to understand the dishes and ingredients. By doing so, you will be able to provide a warm and welcoming environment for your guests.

• Know your project inside out so you can answer any questions about your project. Without a proper communication system, you may end up answering the same questions over and over again.
• Stay informed of the recent news about the industry and regularly have a look at what your competitors are doing. This is a great way to stay in the loop and ahead of the game.

Gather community feedback

Whether your project is in the early stages or is already a whale 🐳 in the industry, feedback will always be necessary for any company.

How to do it?

1. Surveys and Quests

2. One-on-one conversations with community members

3. Discord tickets or feedback channels.

Partnerships with other projects

Networking is a crucial part of the job. As your community grows, be sure that forming the right partnerships benefits all parties.

How to do it?

Attending online and offline events is a fun and effective way to network with other projects and Web3 CMs. This is a valuable opportunity to make new connections and stay up-to-date with the community.

So, bring your party hat and get ready to make new friends!

Moderating events

Organizing your events is a crucial part of a Community Manager role. These events can take many forms, from virtual meetups to in-person conferences. The goal is to create opportunities for community members to connect with the project team. By fostering a sense of community, you can increase engagement and build long-term relationships.

As the space continues to grow and change, community managers must keep up with the latest trends and technologies to maintain the community engaged and interested. We encourage you to use the following tools and strategies to be able to conquer any challenge that comes your way:

Finding the right community and growing it with quality contributors

Oh, we know! Growing a community with quality contributors can be challenging, but we have some solutions to help you out:

1. Create educational content: Share your project virtues, features, and insights and show the solutions your product is offering through blog posts, tutorials, and videos.
2. Referral programs: Incentivize your existing community members to invite their friends to join your community by offering rewards for successful referrals. This way, you can quickly grow your community with quality contributors.
3. Leverage social media platforms: Twitter and Reddit are great for engaging with potential users and promoting your project. By participating in relevant discussions and posting high-quality content, you can attract new users to your community.
4. Attend industry events: Attending industry events is a great way to network with other projects and potential users. You can showcase your project and attract new users to your community by participating in panels and discussions.
5. Provide excellent customer support: High-quality support is crucial for retaining existing community members. By being prompt and reliable, you can establish a reputation as a trustworthy project. We hope these solutions help you out!

How to measure community building with KPIs

Measuring the effectiveness of community-building helps you refine your strategy. We advise using metrics to track and accurately measure the impact of community-building activities according to your needs.

Solutions

1. Identify your community goals, and establish KPIs to track your progress.
2. Common KPIs for community building include user engagement metrics, such as active users and retention rates and growth metrics, such as new user acquisition and referral rates.
3. Track these KPIs over time to evaluate the effectiveness of community-building efforts and make adjustments as needed.

Educating people about the project

Since blockchain technology is often complex and unfamiliar to many users, projects need to communicate in the best way possible.

Be prepared because the space is constantly evolving! So, yeah! Community managers must stay up-to-date with the latest trends and technologies to provide accurate information to users.

Solutions

1. Create educational content about your project in various forms, such as blog posts, tutorials, and videos.
2. You can host events (such as webinars or AMAs) to engage with your community and answer their questions.
3. Explore social media platforms (such as Twitter and Reddit) to promote your project and engage with potential users.
4. Providing excellent customer support is crucial for educating people about your project and retaining existing community members. By responding to inquiries promptly and providing high-quality support, you can establish a reputation as a trustworthy and reliable project.

Organizing your time wisely

Yes, staying updated in the ecosystem can be time-consuming, and that's why we came up with some tips to make your time more efficient!

Solutions

1. Twitter Spaces is a practical way of entering and understanding the industry. Participating and listening to the community can provide valuable insights into their needs, inform project strategies and facilitate networking!
2. Prioritize which Spaces you join: Choose the top spaces you want to join based on their relevance to your community or project. You can also try to limit your time on Spaces by setting a specific schedule each day or week for joining and listening to them.

2. Schedule Twitter Spaces + other activities: Combining Twitter Spaces with other activities may help you use your time more efficiently. For example, you can listen to Spaces while you work on other tasks, such as responding to community inquiries.

Overcoming creative blocks

If you ever face some stress or a creative block, we suggest you take a break, touch some grass and look at these helpful tips:

Solutions

1. Seek inspiration from other projects and industries. Sometimes, looking outside of your area of focus can help spark new ideas and approaches. Consider attending events or following social media accounts related to other Web3 projects or industries.
2. Collaborate with other community managers: Joining forces with other CMs can help generate fresh ideas and approaches. Consider organizing a brainstorming session or working on a joint project!

1. Take breaks to recharge and refresh your mind: A step back from work is healthy! Engaging in activities that promote relaxation and well-being can help combat burnout and stimulate creativity.
2. Experiment with new approaches and tactics: Trying new tactics can help community managers break out of their comfort zones and discover new ways of engaging with their communities.
3. Seek feedback from your community: Asking for feedback from community members can help community managers gain insights into which strategies are most effective and identify areas for improvement.

Build your library with these recommended tools and resources for Web3 Community Managers. These resources have been selected by community members of Zealy who have a wealth of experience and insights to offer:

1. CM360 course by Zealy: As you can tell by reading this module, the CM360 course will give you everything you need to know about community management in the Web3 world. The course has all kinds of cool techniques and tools to build and run a killer community. Plus, you'll get to join our private Discord channel for networking and support and have all the help you need to crush it!
2. Community OS by Thredo: This platform is designed specifically for community managers, offering a suite of tools and resources for managing and growing a community. It includes features like event management, analytics, and integrations with popular communication tools like Discord and Telegram.
3. Community Managers Breakfast by Evan Hamilton: A monthly newsletter that provides insights and best practices for community managers. Overall, a great way to stay up-to-date with the latest trends and strategies.

Featuring Jonny Quirk - Zealy brings you the recommended insights and strategies for building successful communities. Get comfortable and enjoy the interview!

Gamification is king, the funnier your Questboard, the better your community. The quality of your community is correlated to the efforts you put into your Quests.

Jonny Quirk is the Head of Community at Zealy and a highly experienced community builder in both the Web2 and Web3 spaces. He has worked with blockchain projects and has been involved in the development and growth of several successful communities for top-tier brands like Yelp and WeWork Labs.

He has spent the past 15 years working for seven startups on both sides of the Atlantic, specializing in marketing, community, growth, and expansion and has also completed several consultancies for the likes of Deliveroo, PwC, and KPMG.

SUMMARY

Congratulations on taking your first step towards becoming a successful Web3 Community Manager! You just got a sneak peek of our Ultimate Course for Community Building, and we hope you enjoyed it as much as we did while creating it.

Let's review what you learned! Here are the main takeaways from the module:

• Common Activities: Building a community, customer support, gathering community feedback, partnerships with other projects, and moderating events.
• Challenges: Finding the right people and growing the community with quality contributors, measuring community building with KPIs, educating people about the project, spending too much time on Twitter Spaces, and having a creative block.
• Recommended Tools and Resources: CM360 course by Zealy, Community OS by Thredo & Community Managers Breakfast by Evan Hamilton.

So, do you want to keep learning? Look at the full course here and join the conversation on Discord to start building your network in the Web3 space today!‌